Which of the following is the real JC Penney "Today's the day..." ad? The one with the happy family eating and playing ping pong...or the one with the two teenagers hurrying to get dressed so they can race off to have sex? ("Today's the day to get away with it...").
Saatchi & Saatchi, Penney's ad agency, violently denies involvement. Epoch Films, a New York-based production company that entered the ad in the Cannes Lions Awards, is staying mum.
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